This entire project is about defining things, about giving our feelings and values names. Yet, until now, it was simply “The Value Project” the same way I have “The Michelangelo Project” and “The Creativity Project”… and and and.

It took three creative minds and about two hours of a brainstorming meeting and we got it. The masterminds behind this were Daniel Kupšovský (no surprise there, we he’s been my brainstorming buddy for over two decades) and Martin Pluhař, my nephew, with whom we share many interest we never had time to talk about. Until now. Thank you, guys!

Welcome to Value Anatomy.